Mirra is an AI powered beauty and makeup platform that delivers personalized product recommendations based on the user’s skin tone, undertone, and current beauty trends. Users will upload a photo and Mirra will utilize AI by analyzing user skin tone, undertone, skin texture, and facial features to generate a fully customized makeup routine. Users will also complete a short quiz that assess skin type, makeup preferences, brand preferences, location, and budget. With this information Mirra will suggest makeup products, trends, makeup tutorials, education on what product does what, and the nearest retailers to purchase these products at. For example, someone in Seoul Korea will get recommendations for K-beauty trends, while someone in Lagos will get recommended West Africa trends. Users will also be able to communicate with a hands on chatbot to answer questions such as if they do not like the recommendations and want alternative suggestions. Data analytics will help users understand what products are trending and have good/bad reviews. As well as sellers understand which products are in demand by the consumers to create more innovation within the beauty industry. Beauty is not a one size fits all, and Mirra was created with that in mind.